It is completely normal for retinol to make your skin feel dry, flaky, and look pink/red during the introductory phase. This is part of the process of adapting to a product that causes increased cell turnover, and can last 2-6 weeks. It is NOT a sign that you are too sensitive to the ingredients or that you cannot tolerate the product. 

Many people will stop using the product when they experience these things, or use it only once or twice a week thinking they are doing the right thing by giving their skin a break. However, in most instances, this is not the right thing to do. Here’s why. If your skin is not ‘seeing’ the retinol consistently, then each time you apply it will be like the first time, and you’ll never get through the pink/peely/flaky stage. Instead, pushing through any sensitivity that feels MILD will get you to the other side (the magical side!) much faster. As long as it feels mild, it is part of the process. You should feel confident in knowing that the magic starts to happen soon after this adjustment phase. If it is more than mild, take a night (or two) off of the retinol to moisturize, reassess, and then back to it as soon as you can.

Purging is another normal part of the introductory period of retinol. With increased cell turnover, oil and dead skin cells trapped within pores will be cleared out much quicker than it would have otherwise. Purging manifests as new blemishes that may last a week or so. The treatment for the breakout is the exact ingredients that are causing the breakout. So, stick with it.

In the evening after thoroughly cleansing and drying your skin, use a pea size amount of your Skin CEO and apply it evenly over your entire face. Avoid the eyelids and the skin directly under the eyes. Allow the serum to dry for 10 minutes and then apply moisturizer if desired.

For more sensitive skin types or if it's your first time using retinol, you can consider any or all of the following options to help your skin more easily tolerate this incredible skin-changing product:

1. Start with the 0.5% concentration for 3-4 months and then bump up to the SKIN CEO 1%

2. Start with application every other night for 2-4 weeks and then slowly increase to nightly use.

3. Layer The One Serum first underneath SKIN CEO at night. This helps to lock in deep hydrating nourishment and support the skin during the adjustment phase (and beyond). You can also use The One Serum in the morning underneath your moisturizer.

Remember, the active ingredients in SKIN CEO reveal fresh, new skin that is more vulnerable to harmful UV rays. So, be sure to use SPF each morning and wear a wide-brim hat during prolonged sun exposure.

This product is NOT ok to use if pregnant or breastfeeding. Take a look at the Safe Mama Collection for ways to keep your skin looking great while keeping your baby safe.